“Happy Little Helpers” scheme improves autistic shoppers’ experiences

A supermarket has launched a new scheme to make the shopping experience more accessible for children with autism.

The “Happy Little Helpers” shopping list game – designed by an Asda employee whose son has non-verbal autism – is now being rolled out to supermarkets across the country.

It involves a colourful shopping list featuring a wide range of items, such as milk, bread, and fruit, which the child can tick off as they are added to the trolley.

The scheme was first trialled in Middlesbrough, but after terrific feedback, it will now be launched in more than 300 shops.

Jenny Barnett, who created the scheme, said it would help people with autism feel more interested and engaged in the shopping experience.

“I’m over the moon that this has been rolled out to hundreds of Asda stores – I’m chuffed to bits.

“It’s such a nice feeling that I can walk into an Asda miles away and see another child benefiting from my idea – it’s going to help so many children which is great.

“Customers and colleagues have said to me it’s a great idea.”

Sital Mistry, from Asda’s community team, added: “Jenny’s Happy Little Helpers game is a fantastic idea that shows real innovation. We’re really pleased that we’ve been able to make the Happy Little Helpers available nationwide for more of our customers.”